News - WorldFood Kazakhstan 2014 Exhibition
WorldFood Kazakhstan 2014 Exhibition
At the beginning of November, the Almaty-based Atakent Exhibition Center hosted the WorldFood Kazakhstan International Exhibition, in which our Company and Backup KZ, an official representative of Europlast in Kazakhstan took part.
The main objective of the participation in the exhibition is to position and promote Europlast as the largest producer of PF and caps in the Central Asian Region. Other objectives include extension of the customer base, increasing sales, collecting of information about the market.
- During the exhibition, our Company conducted 98 negotiations with prospective and existing customers, suppliers of raw materials, etc.
- 69% of the companies that visited our booth were from Kazakhstan, 31% — from CIS and other countries.
- 44% of the companies that visited our booth produce beverages and water.
- 50% of the booth visitors were directors and executive officers.
The exhibition was very successful. Our Company signed preliminary agreements for cooperation. At present, products of the Solnechnogorsk and Ekaterinburg-based plants are being tested on production lines of large Kazakh companies. The clients who visited our booth received complete information about the product range of the Company, about the novelties that are going to be launched in 2015, about the possibilities of our Company in terms of manufacturing plastic packaging.
The information about the market as well as the data received from our clients and from participants of the exhibition will be very useful in our further development of an efficient growth strategy for our Company on the Kazakh market and on the markets of neighboring countries.
The WorldFood Kazakhstan 2014 Exhibition means 36 countries, 456 companies, 4,637 professionals, 10,409 square meters of exhibition space, 4 specialized programs and 3 efficient and eventful days.